If you don’t know where you want to go, how do you know which direction to head off in? sounds simple doesn’t it, but I know for a fact that most businesses don’t have a plan and start in business because it seemed like a good idea at the time.
Let’s not go mad, but start by setting out 5 things you want to achieve this year relating to income, markets, clients, systems etc. Then try to think about some overall objectives for the next 2 years, before you know it you will have a strategy for the next 3 years.
Then you can set some milestones and regularly check if you are on track.
Steve@bicknells.net
