If only it was that simple, I have seen lots of profitable business killed by cashflow. One of the major causes of this is slow paying clients or none paying clients, the problem is often made worse by having to pay staff and suppliers quickly or needing to invest in capital equipment.
It is true, that in time, profit will become cash, but be careful not to over trade and take on more work than your cashflow can sustain.
In short, if there isn’t any return, why are you doing it? what could you do instead?
It may seem odd, but many people go into business with no plan and no idea what return they might make, unfortunately, the reality is that without a profit sooner or later your business will die.
I know there are somethings you have to do, like pay tax and other compliance activities, but even these have a return because they save you from fines or worse.
So before you spend money ask yourself this question – what is my return on investment?