Bicknell Business Advisers · Est. 2006

What are your KPI’s and why did you choose them?

Key Performance Indicators (KPI) are used by organisations to evaluate success and when you choose KPI’s you should follow the smart approach:

S pecific – a well defined goal that is clearly understood by everyone.
M easurable – can you track your progress towards the goal?
A greed – both employer and employee must agree on what the goals are.
R ealistic – can you achieve the goal with the resources provided?
T ime related – will there be enough time to complete the task?

Here are some examples of E Commerce KPI’s

Sales Key Performance Indicators:

Hourly, daily, weekly, monthly, quarterly, and annual sales
Average order size (sometimes called average market basket)
Average margin
Conversion rate
Shopping cart abandonment rate
New customer orders versus returning customer sales
Cost of goods sold
Total available market relative to a retailer’s share of market
Product affinity (which products are purchased together)
Product relationship (which products are viewed consecutively)
Inventory levels
Competitive pricing

Marketing Key Performance Indicators:

Site traffic
Unique visitors versus returning visitors
Time on site
Page views per visit
Traffic source
Day part monitoring (when site visitors come)
Newsletter subscribers
Texting subscribers
Chat sessions initiated
Facebook, Twitter, or Pinterest followers or fans
Pay-per-click traffic volume
Blog traffic
Number and quality of product reviews
Brand or display advertising click-through rates
Affiliate performance rates