In short, if there isn’t any return, why are you doing it? what could you do instead?
It may seem odd, but many people go into business with no plan and no idea what return they might make, unfortunately, the reality is that without a profit sooner or later your business will die.
I know there are somethings you have to do, like pay tax and other compliance activities, but even these have a return because they save you from fines or worse.
So before you spend money ask yourself this question – what is my return on investment?
steve@bicknells.net
