Download a free copy https://www.bicknells.net/
Contents
2 WHAT MATTERS TO YOU REALLY MATTERS. 2
4 GET CLEAR ON YOUR PRODUCTS AND SERVICES. 5
5 DEFINE YOUR UNIQUE SELLING PROPOSITION (USP) 8
7 DEVELOP TARGETS, FORECASTS AND BUDGETS. 12
8 TRACK YOUR KEY PERFORMANCE INDICATORS. 13
10 APPLY THE LATEST TECHNOLOGY. 16
15 CONDUCT A FOCUS GROUP MEETING. 26
16 ANALYSE YOUR VALUE DIFFERENTIAL. 27
19 OFFER MONEY-BACK GUARANTEES. 34
20 SURVEY YOUR COMPETITORS. 35
21 SURVEY YOUR TEAM MEMBERS. 37
23 DEVELOP REFERRALS AND INTRODUCTIONS. 39
24 NO SECOND CHANCE TO MAKE A FIRST IMPRESSION. 42
26 MAKE YOUR RECEPTION AREA SPECIAL. 45
27 HIRE A MARKETING PERSON. 47
28 DEVELOP YOUR BRAND IDENTITY. 49
29 BUILD A CONTACT MANAGEMENT SYSTEM.. 52
30 BUILD A HELPSHEET SYSTEM.. 54
35 SEND PRINTED NEWSLETTERS. 62
39 MAKE FOLLOW-UP PHONE CALLS. 69
43 RUN SEMINARS AND WEBINARS. 78
44 PARTICIPATE IN TRADE ASSOCIATIONS. 79
47 USE GIFTS, GIMMICKS AND GIVEAWAYS. 83
49 JOIN A BUSINESS REFERRAL GROUP. 85
50 ORGANISE BUSINESS-TO-BUSINESS LUNCHES. 86
56 GET CLOSE WITH YOUR ADVISER TEAM.. 95
57 THE FOUR PHASES OF OWNING AN ELEPHANT. 96
Bicknell Business Advisers Limited. 97
Ha ha ha – what eat Heinz Beans?! James [ The-Complete-Guide-to-Mapping-Motivation-series ]( https://www.routledge.com/The-Complete-Guide-to-Mapping-Motivation/book-series/MAPMOTIVAT ) [ James on Linkedin ]( https://www.linkedin.com/in/jamesmotivationsale/ )
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Actually, these are all great ideas, and the thing about this kind of post is that it is a timely reminder to get back to basics, as it’s easy to go off on tangents. Thanks Steve.