Business Cards have been seen as the most important tool physical networkers have because:
- You can hand them out
- You can collect them to follow up later
- They advertise your business – direct marketing
- They create a lasting impression
But they are a cost and like all costs you should work out whether the benefit exceeds the cost.
A lot of networking is now done online though Linked In, Facebook and Twitter and its becoming the focus of advertising spend
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So should you now stop using physical business cards and switch to e cards like about me
