KPI Archives

Key Performance Indicators (KPI) are used by organisations to evaluate success and when you choose KPI’s you should follow the smart approach:

S pecific – a well defined goal that is clearly understood by everyone.
M easurable – can you track your progress towards the goal?
A greed – both employer and employee must agree on what the goals are.
R ealistic – can you achieve the goal with the resources provided?
T ime related – will there be enough time to complete the task?

Here are some examples of E Commerce KPI’s

Sales Key Performance Indicators:

Hourly, daily, weekly, monthly, quarterly, and annual sales
Average order size (sometimes called average market basket)
Average margin
Conversion rate
Shopping cart abandonment rate
New customer orders versus returning customer sales
Cost of goods sold
Total available market relative to a retailer’s share of market
Product affinity (which products are purchased together)
Product relationship (which products are viewed consecutively)
Inventory levels
Competitive pricing

Marketing Key Performance Indicators:

Site traffic
Unique visitors versus returning visitors
Time on site
Page views per visit
Traffic source
Day part monitoring (when site visitors come)
Newsletter subscribers
Texting subscribers
Chat sessions initiated
Facebook, Twitter, or Pinterest followers or fans
Pay-per-click traffic volume
Blog traffic
Number and quality of product reviews
Brand or display advertising click-through rates
Affiliate performance rates

Customer Service Key Performance Indicators:

Customer service email count
Customer service phone call count
Customer service chat count
Average resolution time
Concern classification

What do UK Businesses use?

Tesco
RBS
BAE Systems
Argos
Centrica

What are your KPI’s and why did you choose them?

steve@bicknells.net

Bicknell Business Advisers Limited

40 Broadway Lane, Bournemouth

5.0 39 reviews

Pablo Alonso ★★★★★ 2 months ago
I have known Steve for a couple of years and he has always been very helpful. He is pro-active and very knowledgeable. His advice is certainly top and I completely recommend him
Steve Upton ★★★★★ 3 months ago
As is often the case, the most valuable business relationships are generated by word of mouth. Working as a Director of the Southern Electric Traction Group C.I.C in London, Bicknell Business Advisers Limited were recommended to me by a … More fellow business owner. I am truly grateful for that recommendation. I can honestly say that the guidance and support we have received from the team have been instrumental to our work and we would be in a considerably lesser position without them.
I haven't the words to fully express Bicknell's input, but perhaps the phrase "no question goes unanswered, no effort is spared" best sums up their approach to client support. I would wholeheartedly recommend Steve and his colleagues in any advisory capacity and am delighted that we have found such a professional, efficient and courteous company with which to do business.
Simon Clarke ★★★★★ 9 months ago
Where do I start? Steve, Kate, and their team are professional and tenacious. They go above and beyond to make sure you file correctly and file on time, as well as advising on anything financial. If you're looking for a top quality … More accountant, look no further, they're right here.
Izan Coomonte Suárez ★★★★★ 11 months ago
I would recommend Steve 100% to anyone! He's the best advisor and tax professional I've found in many years. As a Spanish citizen, he has helped me a lot not only become very efficient with my taxes but also understand how the … More UK Tax system works!
He is friendly, professional and delivers a lot of value to the people he works with.
Mutaz Qubbaj ★★★★★ a year ago
Steve and his team have been an invaluable asset to Squirrel as of day 1. They never cease to hit the mark when it comes to our accounting, payroll and R&D-related needs. The depth of knowledge and expertise to address the challenges … More of running a small business on the path to becoming a growing concern has exceeded expectations. The team is extremely approachable and willing to drill into the details with myself and members of my team at every opportunity.
Gill Alder ★★★★★ a year ago
I have known Steve Bicknell for around 20 years and have always found
him to be an extremely knowledgeable professional, with a down to earth
approach - always able to explain technical info in a way that is easy to understand.
I always … More recommend him to friends and business acquaintances and will continue to do so, as a person of integrity and professionalism.