Can you Zero Rate Charity adverts? Reply

Gruppe junge Leute People multikulturell halten Wort Marketing

The supply of advertising to a charity is zero-rated. The zero-rating covers advertisements on any subject, including staff recruitment. A charity can also purchase pre-printed collecting boxes, envelopes and appeal letters at the zero rate. Low cost lapel stickers, emblems and badges that a charity gives in acknowledgement of a donation can also be zero-rated. More information can be found in Notice 701/58 Charity advertising and goods connected with collecting donations.

In what media can charities advertise VAT free?

Any medium which communicates with the public. This includes all the conventional advertising media such as television, cinema, billboards, the sides of vehicles, newspapers and printed publications. The important factor is whether the advertisement is placed on someone else’s time or space. If it is not there will be no scope for zero-rating.

If space is sold to a charity for advertising on other items, such as beer mats, calendars, or the reverse of till rolls, this will also be covered by the zero rate. The sale of the items themselves will not be VAT free, unless they qualify for other reliefs for example as books or children’s clothing.

Recently I was asked if a website would be able to zero rated, but its specifically excluded under UK Law VCHAR11000

10B None of items 8 to 8C includes a supply used to create, or contribute to, a website that is the charity’s own.For this purpose a website is a charity’s own even though hosted by another person. 10C Neither of items 8 to 8C includes a supply to a charity that is used directly by the charity to design or produce an advertisement.

steve@bicknells.net

How do you market your business? Reply

Bartercard give a 100% guarantee of sales included as standard in their membership, what do they do to get those sales?

Did you know Bartercard promote your products and services in 17 ways?

Yes thats right, 17 ways and here they are:

1. Members Directory
2. On line Directory
3, E Auction
4. Account Managers (TCOs)
5. E Mail Campaigns
6. Mail shots
7. Fax Campaigns
8. Networking events
9. Trade Shows
10. International Hot Deals
11. Value Added Services
12. Moving Inventory
13. Last Minute Deals
14. The Barter Bulletin Magazine
15. Member Referrals
16. Offers to Supply
17. E Market Place

Thats why Bartercard confidentially guarantee that they will generate sales from their members for you, if you want to know more or want to link in my e mail is steve.bicknell@uk.bartercard.net