Basically research shows that you have the following options:
•      Advertising
•      Paid Content and Affiliate Marketing
•      Donations
•      Paid Subscriptions
•      Consulting
•      Journalistic work for other media
Advertising is the most popular and is based on:
Popularity of the Blog (number of visitors)
Stickiness (time spent by visitors)
Loyalty (number of repeat visitors)
The visitors are measured in CPM (cost per thousand visitors)
Adverts are 125 x 125 Pixels
A blog with 100,000 monthly hits might charge 50p CPM which works out to £50 per month (£600 per year)
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eMarketer estimates that retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK ecommerce sales. Tablet commerce has seen particularly high growth, reaching £4.8 bn. In 2014 mcommerce is expected to increase by 53.3% in 2014, more than triple the 15% growth rate for retail ecommerce.
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UK mobile ad spend is expected to pass the £1bn mark in 2013, according to eMarketer, reaching £1.2bn (19% of total digital) – a 126.1% YoY growth. Mobile ad spend is expected to nearly double again in 2014 to almost £2.26 billion (32% of total digital).
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Would you sell advertising on your blog?
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steve@bicknells.net
Interesting post Steve, it’s something I have resisted so far but am taking another look at it. Quite a few blogs I read have adverts and it doesn’t put me off reading them. I’d be interested to hear what other readers think.